our story

Ideaology aims to translate innovated concept of coffee into daily life. Specialized in specialty coffee, Ideaology introduces high quality ingredients with meticulous production process. From sourcing coffee beans, beans roasting to coffee brewing are all handled strictly by hands. The human-touch, allows us to create an unusual coffee experience for our customers. We also offer different creative dishes incorporating with coffee so as to let coffee lovers enjoy the multifaceted characteristics and flavours.


With their in-depth knowledge in coffee and brewing techniques, the professional team of Ideaology is determined to serve every single customer the best-in-the-class specialty coffee with our touch and passion. In the meantime, to leverage on our mature coffee roasting technology, we aim to bring our unique blend of Ideaology Coffee worldwide.

The founder

Mr. Chester Tam, founder of Ideaology, has been in the coffee business over a decade. As one of the panel judges of the World Barista Championship (WBC), Chester has a very high standard in coffee making. He travelled to Taiwan, Korea, Japan, Australia, America and most major European countries to study up on the broad range of coffee, to experience different coffee culture, and to learn coffee-making techniques.

His aim

Through the opening of Ideaology, he aims to redefine the industrial standards of a cup of good coffee in Hong Kong and most importantly to bring the perfect coffee to his customers as a gratitude for the long-term support.

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